If you’re anything like I was, you have a member and prospect list that you know should be nurtured, but finding the time to create regular engaging content feels like the last thing you have time for. Marketing has become so much about social media and Google Ads, yet email marketing is still considered one of the best means of consistently reaching customers.

In fact, Data compiled by McKinsey & Company showed email marketing to be more effective at reaching customers than advertising on Facebook and Twitter combined. It’s a cost-effective solution to reach customers where they visit every day—their inbox.

I believe that people appreciate helpful, informed, research-backed wellness information that educates and inspires them while giving relevant and practical tools they can use to reach their health and fitness-related goals.

I also believe that growing your business shouldn’t bankrupt you. My goal is to help with both of those things. I work with gym owners who want to leverage their email lists with science-based wellness content to provide additional value to their gym members and earn the trust of their leads in order to earn their business. People need what you and your gym offers, so let's make sure they know it!